Companies that create exceptional experiences set themselves apart from competitors.
Leading companies understand that they are in the customer-experience centric business.
They understand how they deliver to their customers is as important as what is delivered.
Studies have shown that a strategy and environment that aims to cultivate customer loyalty, make employees happy increase revenue by up to 10 percent and reduce cost by up to 25 percent within 3 years.
Increasingly, customers expect companies to be providing the same kind of immediacy, personalization and convenience that they received from leading companies like Google and Amazon.